Name brands cost lots of money. Microsoft and Apple are probably the most notable brands in terms of software, which costs as much as the hardware you use it on (which to me is ABSURD).
What people should learn in terms of adapting to modern technology is to look for an open market that provides quality and competitive services at minimal cost.
The funny thing is that a lot of this software is provided online for FREE. But consumers are either too comfortable with the name brand or they're too uncomfortable adopting their computer use to a new system. Learning to change your routine to save yourself hundreds or possibly thousands of dollars in the long run seems pretty reasonable to me, but not to the average consumer.
What I dislike is that our students are the product of a blatant and non-competitive market between tech giants who are essentially in bed with each other. Neither Apple, nor Microsoft has any real reason to consider their opposition as a threat. Mac-lovers are Mac-lovers, and PC-lovers are PC-lovers...
Against my better judgment, since making enemies of Microsoft and Apple are probably not good ideas, I have urged parents and students from ever buying Microsoft office or Apple software when you can download free versions of office from OpenOffice.org or get free versions of software on sourceforge.net.
I think my next computer will be an empty shell and I'll put Ubuntu and OpenOffice on it rather than use Windows and Office or OSX.
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